With his latest Essentials collection, dropping next Wednesday, July 1, on PacSun, Lorenzo is continuing to make good on that promise, with pieces retailing between $40 and $200. Here, the NASA Mars Rover Perseverance T-Shirt in other words I will buy this Essentials logo is plastered across sweatshirts, knits, and jersey shorts—a clear indication that the brand is becoming a status symbol in its own right. (The fact it’s modeled by some of fashion’s most in-demand faces, including Evan Mock and Alton Mason, doesn’t hurt either.) “We don’t feel that accessibility needs to be a knockoff or a cheaper version of a better thing,” Lorenzo explains. “Why not just make a great thing at an accessible price point that is founded in honesty?”
NASA Mars Rover Perseverance T-Shirt, hoodie, tank top, sweater and long sleeve t-shirt
It also makes sense given Lorenzo’s past life working as a sports agent for the NASA Mars Rover Perseverance T-Shirt in other words I will buy this L.A. Dodgers and a party promoter across the city’s nightclubs; for him, building a sense of community is simply second nature. It’s an instinct that has proven useful over the past few months as his team has grappled with the challenges posed first by COVID-19 and now by the upswell of protests and petitions prompted by the latest spate of police brutality in Black communities across America.